Matt Masur Show Clips
In response to a proposed Australian law, Facebook as BANNED sharing Australian news.
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Facebook BANS News
I do know. That there’s some weird shit going on in the world of media and Facebook. And it’s not just Facebook, but Facebook leads the charge as one of the biggest. And one of the ones who has some of the most drastic reactions to try to fight against the things that it doesn’t like.
And this is not an American. Only thing, this story is out of Australia, but it has global implications. Um, let’s hear about it from CNN story to Facebook has blocked users in Australia from seeing and sharing news. This is a fight with the Australian government, which wants tech giants to pay for the news on their platforms, Brian Stelter.
All right. So we’re going to hear a little bit more about what they’re talking about, but. In a nutshell, this is led by, uh, some Murdoch folks, of course, who now want Facebook to pay them,
to have the new stories on Facebook. This is very confusing to me because Facebook and social media. Is one of the things that has kept traditional media afloat.
You drive exponentially more traffic from Facebook to your news site than almost any other place. It is your top refer. It is your best salesman and you’re not giving away the news on Facebook. It’s a link to your fucking site. You’re advertising your business. You’re getting people in your door. That’s what Facebook is doing for you.
They’re not taking the text of your article and sharing it so that nobody clicks on you so that nobody goes to your site. So you can’t generate advertising revenue. That’s not how it works. They’re sending you business more than anyone else. And of course, Of course greedy Fox would go, Oh yeah, you gotta pay me for that.
What w what
is the most fucked up thing I’ve ever seen, but let’s hear some more about it. Uh, joins this now, Brian wowses. Wow. Can say about this story for so many reasons. What do you make of it? And then we’ll dig into more of the details regulators around the world. Brian’s a good guy. I was on CNN with Brian. Uh, he’s their top media guy.
And honestly, he’s been getting more play than anybody lately because everything’s about the media for news publishers. So are lawmakers. All eyes are on Australia right now because of this proposed new media bargaining code that is supposed to help pay publishers for the content that is shared all across big tech platforms.
This is about Facebook and Google. It’s fucking absurd.
And so far Facebook Google’s given very different reactions to this proposed legislation. Facebook has basically blocked off Australia so that news sites can not share links from Australia and anywhere in the world. If you want to share a link to the Australian broadcast network, uh, to any of the other Australian outlets, you can’t do it on Facebook anymore.
It’s an amazing drastic action from Facebook. It shows how much power they have Google on the other hand is cutting. How much power they have to control their own platform.
Just perspective with these news publishers, trying to stop this legislation from spreading all around the world. So two different reactions from two big D two giant players to this real significant push it’s been going on for a decade, Julia, by Rupert Murdoch and other major publishers saying you need to pay us for at least a little bit.
For the damage you’ve done to our business, the damage you’ve done, literally why you’re still in business in, in many, in, in the peak, in the cases of these newspapers. Anyway, you know, I, I think of the, the local newspaper and there is still a printed edition on Sunday, I think, but you know, 95% of their business today is from their website.
And the majority of the traffic that goes to their website comes from fucking Facebook. So the idea that Facebook should pay you for the privilege of promoting your business is so absurd. That of course it came up, it had to be come up with, from a billionaire, like a Rupert Murdoch or the ILC. Now Google, if you heard that right.
Google’s approach to this is to just pay them off. They’re like, listen, uh, we’re just gonna give you a little bit to go away and hope this doesn’t become a bigger thing to me. I’d worry that that’s the catalyst that would allow it to become a bigger thing, but who knows, uh, Facebook. Is taking the, just go fuck yourself approach.
We’re shutting you straight down. Yeah. It’s quite fascinating because Facebook’s argument here and I’ve read that full statement is look, we’re very different from Google because it, people share news on Google. You can search for a news article. It’s there you get no choice. And perhaps therefore Google has to compensate these news producers, these publishers for news, but in Facebook’s case, absurd.
Don’t use these services. I mean, if these services are genuinely hurting your business, then don’t use them or are you upset with them? Because they’ve democratized content and they’ve allowed idiots like me to distribute my content. Now, of course, I still don’t top you guys. Cause I don’t have the, the draw, but a lot of people do a lot of independent people because they make good content and it catches on and people are hungry for that.
So now you, you want to be compensated, even though this has helped save your business, help boost your business has become a major source of revenue. Because of the fact that the little guy gets a leg up too. That’s what’s hurt you. And that’s what you want to be paid for. Get fucked face. They say, look, the business game from news is minimal news makes up less than 4% of the content that people see in their news feeds.
And they say, look, these news publishers come to us. To promote their needs and then they get more subscriptions. So they sort of utilize the Facebook platform. I mean, there are so many ethical questions to be asked here about what Facebook is doing, Brian. They can’t turn the tap off on fake news and make judgements over the news.
That’s there, but they can literally turn the tap off in a country. This is as fundamental as the building blocks of the worldwide web. The idea that on the internet, you can link. The link is everything on the worldwide web. That’s what Tim Berners Lee, uh, invented. And Tim Berners-Lee the, he mentioned the world wide web.
He is concerned about this proposal in Australia because he’s worried about how it will spread out, could spread around the world and cause lawmakers, uh, in Europe and North America and elsewhere to try to change the business model for these companies. Here’s part of what Facebook’s Campbell Brown. A former CNN anchor said in a blog post, if I it’s so incredible that people are going to come at it from this angle.
And it shouldn’t be surprising, right? Cause this is the, this is the ultimate capitalist situation. We gotta go after you, no matter what all you’re helping our business, you’re not helping enough pay the VIG. Yesterday. She said, look contrary to what some have suggested. Facebook does not steal news content publishers choose to share their stories on Facebook.
She says what the proposed law introduced in Australia fails to recognize is the fundamental nature of the relationship between our platform and publishers. And it looks, she is right on the facts. And there it’s all about a choice. You have a choice to share on Facebook or not, but what Rupert Murdoch and other publishers have been saying for many years, Is it Google and Facebook came in and ripped the business model right from out from under them.
And that Facebook fucking better.
Google are selling ads, uh, you know, around their content while directing you to news content. It’s yeah. It’s attempt by Murdoch to rebalance everything in the news business. And if it works in Australia, it will happen around the world. It’s such a great point. And you could argue that we’re not, they’re not stealing content here, but you could argue too, that they are perhaps stealing the money that flows as a result of that content, whether they choose to or chose it or not.
Because I ball’s bring in advertisers. The numbers in Australia is shocking. 75% of people in Australia get their news from social media. It’s a study by Oxford university, 81 cents in every dollar of advertising money spent on Google and. Facebook, they are omnipotent, but I’m we spoke to Microsoft. Yes, that’s exactly.
That’s where everybody’s getting their news. So if you’re going to say this disrupted your business model, it’s for the good, the shit you were doing before everyone has abandoned clearly, but now you want to be paid and you know, what are you going to do? Soft another player in this market. They’ve got being the search function too.
Don’t forget Microsoft. They have some other search engine that six people use. So they had a vested interest in saying, Hey, we’ll play ball with Australia. We think paying these publishers is a good idea, but listen to what you had to say about the bigger issue here. You cannot have a healthy democracy without healthy journalism.
And we all depend on having a healthy democracy. That means we all depend on having healthy journalism. And so we saw this Australian proposal as an opportunity to step in and stand up for what we think is not just good business for Microsoft. Here’s the thing. Even if you think people should be paid.
They’re not going to pay everybody. They’re not going to pay these independent creators. And then the independent creators are, are going to get all up in arms and, and Facebook will say all well, shit. Well, all right, well, we got to pay you too, but now that we’re paying you, we can call even more of the shots.
So we’re going to pick and choose, and we’re going to tailor. Just like a TV network, just like a Sinclair news station. We’re now going to tailor all of Facebook to the outlets in the, the content providers that we like. And that’s it. And other people won’t even be allowed because we don’t want to pay him.
It’s yeah, it’s a scary shit show is what it is.
Really a good cause for Australia and the world, Brian. And this goes back to your point. This is not just about Australia. This is fundamental to the functioning of democracies and where our media goes from here and the sources of our media. Right. How to finance news, how to pay the bill for news gathering all around the world.
But there are some folks who say there’s big flaws with the Australian proposed how to finance news. These companies have made all kinds of money on online advertising. How much more do you need? I don’t know. You know, news used to be a loss leader. This whole idea, you know, CNN is it’s, it’s a little bit ironic.
Because they, 24 hour news network never used to be a thing you never used to have to do that for news news was the loss leader. That’s why you had the local news and you had the network news. It was a half hour, you know, you got a half hour local, you got a half hour of national news from there at work.
It was never made the station or the network money they weren’t supposed to. They were just supposed to be the piece. That brought you to this station because you need news. You want to know what’s going on in the world and it wasn’t supposed to make a big profit. It was just supposed to be the thing that brought you to the station.
So you would stick on that station and watch the programming and the advertising that they offered other than news, the profitable stuff,
this, this whole idea that. News is supposed to make lots of money is a problem in and of itself South. And the thing is there’s lots of independent killer journalism, one man operations, one woman operations out there digging in finding stories, reporting on them on their blog or as a correspondent for an outlet.
They don’t need to make millions. They need enough clicks to pay their bills, which isn’t all that hard to get. If you’re providing real value in real news and real information that people want to hear.
But this also goes back to, you know what I’ve said many times. And what everybody says, you know, if you’re a business guy, you listened to Gary V he talks repeatedly about how to deal with changes in platforms, platforms being shut down platforms, not working like they used to algorithm changes. You were once on top.
Now you’re not anymore. I’m devastated. Well, you shouldn’t be devastated. You should be laying the groundwork for alternatives. You should be using these things. Just like these news outlets are. As much as you can while you can, but you got to drive into your own platform, which ironically again, is what the news outlets are already doing in their bitching.
But a platform you control is the place to be. Facebook is not always going to dominate. It may be around for a long time, but other things that we haven’t even heard of will come. And take its place. And in many cases only temporarily and we’ll use those platforms and we’ll figure them out and we’ll adapt and they’ll shut down and we’ll move on to the next one.
This is the way this is life in the age of technology. My friends, this is, this is the rest of our existence. We need to learn how to adapt and not put all our eggs in one basket. Especially when big forces like this. And when you think about it,
the best way to democratize things is to have exactly what I was just saying. Exactly. The type of system of constantly evolving new platforms coming and going. If we prevent. Companies from becoming as big as Facebook and as powerful as you heard them say, earlier as Facebook, we can remain independently in control.
The small voices will still rise to the top just because they’re providing the best content. Not because they’re paying the most,
you know, we’ve put all this power into this one platform and look what we’ve done. We’ve created a monster. If we start distributing, if we start understanding that your real home base should be your website. I know I’m old school. I started out writing HTML in 1998. You know, when it was all you had was your own website.
There were none of these public platforms. I’m not saying we gotta go back to that, but that should be the home base. You should have your own site, that you pay money for that you have a clear cut legal terms in terms of guaranteed access, guaranteed quality of service, those types of things, and nobody can fuck with you.
And if you build those platforms in four years, use these other ones and drive everybody to my website. This is my home base. Three, one five live.fm, go there and find me regardless of what these platforms do you build that following and they know where to get you as you it’s only going to benefit. I don’t know, wild times, my friends wild times.
It looks like we are, uh, at the end of our program, this has been a, a great Monday back, even though I was kind of out of it. When we started, I got the coffee in me, I got the, uh, the help of Bernie and, uh, we’re going to do our right. We got great things going on the rest of this week. Please like follow subscribe on YouTube podcast on iTunes.
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